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Facebook Lexicon V.S. Google Trends
I’ve introduced Google Trends to see and/or compare trends. Facebook last week launched a similar tool called Lexicon which you can do similar thing. Take keyword “Olympic” for example: This is the...
View Articlelinks for 2008-05-07
7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a...
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10 Excellent Online Tools to Identify Trends
Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing...
View Articlelinks for 2008-05-10
10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to...
View ArticleLinks: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper
12 Trends for the Next 3 Years for Internet Marketing The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future. (tags: trends internet marketing)...
View Articlelinks for 2008-05-18
Nielsen Measures the American Idol Phenomenon A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about...
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A Look At Singapore Airlines’ Online Presence
Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite...
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Watch Asia Job Trends to Identify Competition
What positions are your competitors recruiting? Watching the overall job trends can help you better understand the business demand in the market. I recently introduced 10 online trends tools in which I...
View ArticleStudy: Insights into Chinese Consumers
Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include: Popular...
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Google Trends for Competitor Research
With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your favorite websites. You can compare data for up to five websites and view related sites...
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7 Ways to Use Google Insights for Search
Back from Tioman holiday for a while; just got some time to put together a post below to get you started using Google Insights for Search. Google Insights for Search Google Insights for Search analyzes...
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How Do You Face A PR Crisis? “Mass + Search” Tactic
Whether or not you are in finance industry, you are probably aware of the recent Lehman Brothers and AIG incident; it’s been a turbulent week for them. Yesterday in Singapore, hundreds of anxious...
View ArticleSaving is the New Spending; Making Money Outshines Saving
TrendWatching.com’s latest trend briefing “Sellsumers” encourages companies to help consumers make money, SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output...
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Monitor & Compare Social Media Reach in Facebook & Twitter
More often than not, some marketers in this market are quite single-minded with one metric for social media being either the total “Facebook Likes” or “Twitter followers”. Regardless of the importance...
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